One of the coolest things in pop music in the last few years was the White stripes trans-Canada tour... turning up in towns and cities most "major artists" never go near, doing unannounced performances on buses and other places, and recording it all.
It was a rare breath of musical fresh air in a business where even the allegedly 'alt' usually forsake creativity - in their process, presentation or business model - in in favour of the same old, same old, over and over again.
... so it should not come as a big surprise to learn that when he started a record label, it would be this cool...
"The music is recorded in the backroom studio, the tapes are shipped to a local pressing plant, and a few weeks later the results are available for sale in the storefront or online...
...The process is stridently old-fashioned. Everything is recorded to 8-track analog tape, then shipped to United Record Pressing in Nashville, one of the last vinyl record manufacturers in the United States, which pressed Motown's catalog in the '60s. While some of the records are available in stores and from third-party distributors such as Amazon, "a large percentage of sales" comes from the label's online site, says Ben Blackwell, White's nephew who runs the label's day-to-day operations."
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